February, in fact, is extra than simply hearts and sweet. Along with recognized vacations like Valentine’s Day, Mardi Gras, and Presidents Day; it’s house to Black Historical past Month, Kids’s Dental Well being Month, Random Acts of Kindness Day, and lot’s extra, like Love Your Puppy Day.
On this publish, I’m going to provide you with a listing of February vacations, consciousness reasons, and distinctive observances that you’ll be able to use for inventive and significant advertising and marketing that resonates along with your target audience.
P.S. For advertising and marketing concepts for the entire 12 months, take a look at this final listing of per thirty days advertising and marketing concepts from our buddies at LOCALiQ.
February advertising and marketing concepts—consciousness reasons and advertising and marketing concepts
Under is a listing of consciousness reasons known in February that help you with values-based advertising and marketing.
- American Historical past Month
- American Middle Month (center illness)
- Bake for Circle of relatives Amusing Month
- Black Historical past Month
- Most cancers Prevention Month
- Kids’s Dental Well being Month
- Embroidery Month
- Unfastened and open supply instrument month
- Library Lover’s Month
- Self-Test Month (to inspect your fitness)
- Teenager Courting Violence Consciousness Month
- Wedding ceremony Month
A few of these are normal whilst others are extremely explicit, so relying on what you are promoting, your industry, or your area of interest, chances are you’ll or won’t have the ability to follow those in your advertising and marketing (Nationwide Embroidery Month isn’t precisely flexible, for instance).
February awareness-based advertising and marketing concepts
Appearing your strengthen for reasons you care about is an effective way to connect to your target audience and construct a cast popularity. Listed below are some examples.
1. Middle Well being Consciousness Month
So February isn’t all about that $1 purple balloon center but additionally that priceless organ within you that makes you tick. If what you are promoting is concerned with fitness and wellness, it is a nice advertising and marketing alternative for you. Health facilities and gymnasiums can spouse with an area fitness middle for center illness consciousness or screenings.
You’ll be able to additionally host particular categories that specialize in cardiovascular process or write informative weblog posts about center fitness and chance components. Use this time to marketplace what you are promoting by means of teaching your consumers on main wholesome lives.
Within the instance beneath, this gym is giving out unfastened center fee screens to people who sign up for within the month of February.
For those who’re no longer a fitness or health industry, no drawback. Any industry can sponsor a Therapeutic Middle 5k, or donate a portion in their income to a center health-related nonprofit.
2. Kids’s Dental Well being Month
Kids’s Dental Well being might sound like an uneventful subject however it may be a really perfect month for advertising and marketing your enterprise. Dentists can no doubt have a box day with this one, however different companies can use this chance to show folks and scholars concerning the significance of dental fitness.
Daycares, health facilities, and church buildings can host particular categories concerning the significance of dental hygiene. For those who’re a dentist, chances are you’ll be offering to show such categories This no longer most effective companies engage with the group, but it surely is helping native dentists marketplace themselves all whilst teaching folks and youngsters about dentistry.
For those who’re no longer a dentist, a easy social media publish to deliver your audience’s consideration to the motive can pass some distance.
three. Black Historical past Month
Given the occasions of 2020, this 12 months specifically might be a unique birthday celebration, so chances are you’ll wish to put further idea and making plans into Black Historical past-related expressions from what you are promoting. Particularly, there must be much less of a advertising and marketing focal point and extra of a social trade focal point.
Spotlight outstanding Black leaders to your trade—attorneys, politicians, scientists, artists, educators, and athletes who’ve formed or are shaping American society or your trade. Interview or function Black industry homeowners, influencers, or participants of your group who’re serving to to make historical past.
four. Most cancers Consciousness Month
Along with having Global Most cancers Day, the entire month of February is devoted to most cancers consciousness. Display your strengthen on Fb with a purple-themed publish or initiative. You’ll be able to inspire your fans to “pink” their profile, advertise your pink merchandise, or run a purple-themed contest.
February advertising and marketing concepts—vacations and observances
A few of these are well known, others no longer such a lot. Have a look and spot which of them align with your emblem voice and values.
- Groundhog Day
- Presidents Day
- Mardi Gras
- Valentine’s Day
- Put on Crimson Day
- Global Most cancers Day
- Ice Cream for Breakfast Day
- Boy Scouts Day
- Nationwide Pizza Day
- Make a Good friend Day
- Blank Out Your Pc Day
- Organ Donor Day
- Random Acts of Kindness Day
- Love Your Puppy Day
- Global Bartender Day
five. Run a Presidents Day Sale
Some other easy technique to put into effect some February-themed advertising and marketing is to run a Presidents Day sale and put it on the market on Fb. The sale can closing for the weekend or simply for Presidents Day itself. Create a touchdown web page on your tournament and hyperlink to it to your publish.
You’ll be able to advertise your sale on Instagram by means of taking footage of signage when you have it, as with the instance beneath:
Or, you’ll be able to publish footage of the pieces which can be on sale. Both method, ensure that the main points of your sale are someplace to your publish, whether or not within the symbol itself or the caption. The fewer uncertainty on your target audience, the much more likely they’re to interact.
You’ll be able to additionally see with the above two examples that hashtags are used to explain the object up on the market. This hashtag technique is best for attaining an target audience who is aware of precisely what they’re in search of. Then again, it additionally serves so that you can divulge main points of the product with out cluttering up the caption or having to label the picture.
6. Ice Cream for Breakfast Day
Mockingly, in the course of Kids’s Dental Well being Month is Ice Cream for Breakfast Day…oops? However who says you’ll be able to’t use this quirky vacation to marketplace what you are promoting? Held at the first Saturday of February, this is a chance for bakeries, ice cream retail outlets, or eating places to run particular promotions. Even if it’s meant to be on a Saturday, you’ll be able to do that any day of the week. Invite consumers to come back in to devour ice cream for breakfast—it’s a amusing technique to engage with households and do one thing new to advertise what you are promoting.
7. Mardi Gras
One Mardi Gras advertising and marketing concept is to run an Instagram giveaway. Capitalize at the sure Mardi Gras vibes to interact your target audience, achieve new fans, and generate leads. Your prize can be a Mardi Gras-themed reward basket as with those tag-a-friend contests beneath:
Or, you might want to have a non-Mardi Gras-themed reward for which fans can input to win by means of making purchases throughout the week of Mardi Gras, as with the instance beneath:
A 3rd choice can be to run a giveaway wherein the prize is given out at a Mardi Gras tournament.
Otherwise to include Mardi Gras into your business plan for February is to provide a bargain to people who put on Mardi Gras beads in your retailer, tournament, or categories. Advertise the sale forward of time with a publish and inspire fans during the day by means of posting footage of shoppers dressed in their beads.
eight. Love Your Puppy Day Giveaway
Love Your Puppy day is February’s alternative so that you can shamelessly publish about your puppy. Or, you’ll be able to do one thing like Make a choice Lodges did and get a hold of an inventive pet-themed incentive. For purchasers who publish an image with their puppy within the feedback phase in their publish, “A wonder awaits the 2 of you to your subsequent seek advice from.”
The Instagram instance above is a superb reminder that you simply don’t need to be within the animal or puppy trade to make the most of pet-related vacations. Take into accounts your audience’s dating with pets and spot if you’ll be able to get a hold of one thing artful.
nine. Refer a pal for Make a Good friend Day
Do you will have or had been short of to begin a referral program? Capitalize on Make a Good friend Day. You’ll be able to remind other people of a program you’re already operating, release a brand new one, or run a one-day particular the place referrals lead to a bargain or reward.
10. Groundhog Day Contest
There are many techniques to publish to Fb on or about Groundhog Day. You’ll be able to run a competition, proportion a query or ballot along with your target audience, or just proportion a amusing truth concerning the day.
11. Put on Crimson Day
Nationwide Put on Crimson Day is concerned with elevating consciousness for center illness. On at the moment, publish an acceptable image to Instagram on at the moment with an eye-opening stat.
Or, it’s possible you’ll host an tournament in strengthen of cardiovascular fitness and put it on the market on Instagram.
For those who do pass forward with an tournament, employ real-time advertising and marketing and publish footage from the development!
12. Global Most cancers Day
You may additionally wish to run a unique promotion on Global Most cancers Day itself, particularly for those who’re within the fitness and health trade.
Further February advertising and marketing concepts
13. Tremendous Bowl promotions
The Tremendous Bowl is likely one of the maximum watched methods on tv. How does your audience relate to soccer? Are they soccer enthusiasts? Spouses or folks of soccer enthusiasts? Athletes? Is what you are promoting positioned close to a Superbowl venue? Run a unique throughout Superbowl weekend, create Superbowl-themed merchandise, or proportion a useful tip related to what their Superbowl revel in might be like.
February hashtag advertising and marketing concepts
14. #Febsale
For those who’re simply getting began along with your Instagram advertising and marketing, get started elementary with one thing so simple as a #Febsale. Within the beneath instance, the small industry Mexicali took a snapshot in their ready-to-ship orders to advertise their February sale and inspire other people to shop for.
They didn’t use a photograph shoot or fancy Photoshop graphics; only a easy behind-the-scenes sneak peek and a caption that closes with a query.
15. #FebruaryFeels to connect to your target audience
You don’t wish to have a sale for a February-friendly Instagram publish. How about simply interesting in your target audience’s temper throughout this time of 12 months?
Simply be sure to’re interesting to the temper of your explicit target audience in February because it pertains to what you are promoting. Is your target audience concerned with submitting tax paperwork in February? Returning again to university after smash? Studying love tales and searching for sure vibes?
16. Use #FebruaryFeels for a testimonial
Glance again via your pictures and even consumer-generated posts. Are you able to repurpose any of them for a #FebruaryFeels-inspired testimonial, because the Australian Women Choir does beneath?
17. Use #FebruaryFavorites to advertise different content material
“February Favorites” weblog posts are a good chance to provide one thing of price in your target audience. You’ll be able to proportion a roundup of your hottest merchandise or products and services throughout February to lend a hand new or indecisive consumers come to a decision, or it’s possible you’ll proportion a listing of favourite pointers, equipment, merchandise, or sources connected in your target audience’s objectives and wishes.
Then, as with the instance beneath, you’ll be able to power visitors in your weblog publish with an Instagram publish and a hyperlink to the weblog publish within the caption:
Or you’ll be able to come with a hyperlink to the weblog publish within the bio phase of your Instagram profile:
18. Use #FebruaryFeature to advertise merchandise
Whether or not the product you’re selling is February-themed or no longer, you’ll be able to make it so by means of the usage of the hashtag #Februaryfeature. Select one thing you’d like to advertise in February and spot if #Februaryfeature can lend a hand build up gross sales and engagement associated with it.
19. Use #FebruaryFeature to function an worker
As a substitute for that includes a product for February, you might want to additionally function an worker, scholar, or buyer. A lot of these function posts can get your workers, consumers, and enthusiasts serious about what you are promoting. Plus, they’ll wish to proportion their “superstar” publish with their community, which will lend a hand build up your succeed in.
20. #FreshStartFebruary
Some other theme you’ll be able to make the most of to your February Instagram advertising and marketing is #FreshStartFebruary. That is particularly acceptable for companies within the fitness and wellness trade.
As you’ll be able to see, there may be a lot more to February than Valentine’s Day. Use the tips above for inventive and high quality engagement along with your target audience—one of the simplest ways to marketplace what you are promoting. And don’t fail to remember about March! When you have occasions or promotions deliberate for Saint Patrick’s Day or different vacations, get your target audience within the know.
For extra per thirty days advertising and marketing concepts, take a look at our different posts:
