Salesforce has got Evergage, a real-time personalization and buyer information platform (CDP). Whilst Salesforce not too long ago entered into the CDP area with the release of its personal 360 Audiences, the transfer to deliver Evergage’s era into the Salesforce fold most probably has extra to do with handing over …
Read More »Salesforce buys Evergage CDP platform to spice up real-time personalization functions
